I have to admit that this year and for the past five or so years it has always been about the "gimmicks". From this year's "squirrel" to last year's "sparkles", to 2010's "Abe Lincoln" cards, I have had about enough. The only people that like these cards are people that get them inside packs so they can sell them to master set collectors. These gimmick cards remind me of the error card craze of 1989 to 1990. Dale Murphy error cards were selling for hundreds of dollars and then it seemed that every card manufacturer wanted in on the action and produced error cards on purpose. I would like to see more value placed in the cards. No gimmicks or errors -- give us collectors more value! Although 2012 Topps does boast some great name autos, these autos are so limited that it is nearly impossible for the average collector to obtain. Maybe the online promotion will provide the collectors with more value for the money they already have spent.
On another note, I would like to see Topps do away with sticker autographs and redemption cards. I am the type of collector that likes to hang on to old wax. There is nothing more frustrating than opening a box a few years later and getting a redemption card for something really cool only to find out that it has expired. I pulled a redemption card out of an older Topps Heritage pack for an original 1953 Topps #280 Milt Bolling with a BV of $350 only to find that the redemption card expired. Why do redemption cards have to have expiration dates anyway?
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